Timeshare developers, exchange companies, and resorts have discovered the world of social media and advertising. But, what they have found is that social media platforms like Twitter and Facebook do not produce sales as much as they serve as a venue for owners to exchange information and ideas. To that end, Interval International has focused on member services through their social media: “The password-protected site is based on Interval’s main website and is limited to timeshare owners who already are members of Interval International. Freed bills it as a “one-stop shop,” where members can access discussion forums on various topics, access reference documents, FAQs and eventually share photo albums, videos, blogs and more.”
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